It’s still happening. Short term thinking is killing your growth and marketing effectiveness. I know I talk a lot about trust, engagement and sustained brand growth but here’s the research from IPA to back it up. Resist the sugar hit and aim for sustained growth and the payoff is not just longer term growth but more effective ROI on the way
READ MORE - https://www.marketingweek.com/2018/10/09/marketers-prioritising-short-term-over-long-term/
