If you’re like most businesses then plenty. But let’s narrow the field a little with the help of the best contrarian in the game Prof. Mark Ritson. This great article in Mumbrella skewers modern marketers obsessions with digital, promotion and tactics at the expense of actual strategy, pricing, distribution and other oft forget marketing tools. I couldn’t agree more – I’d add to that list a lack of authenticity and clarity around brand too… anyone else want to add to this list? Happy to hear others remedy as well.