Not that we needed more, but the overwhelming evidence emerging of both a crisis in trust for brands as well as a growing importance, should be the number one focus for CEO’s and CMO's across Australia. But it isn’t. Instead, we’re still focused on cost cutting and obsessing over vanity metrics and digital toys. It will be the downfall of many… it’s the main advice I give to all my clients.
READ MORE - https://www.forbes.com/sites/jaysondemers/2018/05/09/how-brands-should-be-working-to-fix-the-consumer-trust-crisis/#6d78de40554c#6d78de40554c